“I have a lot of stuff to show you.” Horn did, and Jobs hooked him. “Steve was so passionate about building this amazing device that would change the world,” Horn recalled. “By sheer force of his personality, he changed my mind.” Jobs showed Horn exactly how the plastic would be molded and would
fit together at perfect angles, and how good the board was going to look inside. “He wanted me to see that this whole thing was going to happen and it was thought out from end to end. Wow, I said, I don’t see that kind of passion every day. So I signed up.”
Jobs even tried to reengage Wozniak. “I resented the fact that he had not been doing much, but then I thought, hell, I wouldn’t be here without his brilliance,” Jobs later told me. But as soon as Jobs was starting to get himqinpad
interested in the Mac, Wozniak crashed his new single-engine Beechcraft while attempting a takeoff near Santa Cruz. He barely survived and ended up with partial amnesia. Jobs spent time at the hospital, but when Wozniak recoveredqinpad
he decided it was time to take a break from Apple. Ten years after dropping out of Berkeley, he decided to return there to finally get his degree, enrolling under the name of Rocky Raccoon Clark.
In order to make the project his own, Jobs decided it should no longer be code-named after Raskin’s favorite apple. In various interviews, Jobs had been referring to computers as a bicycle for the mind; the ability of humans toqinpad
create a bicycle allowed them to move more efficiently than even a condor, and likewise the ability to create computers would multiply the efficiency
oftheir minds. So one day Jobs decreed that henceforth the Macintosh should be known instead as the Bicycle. This did not go over well. “Burrell and I thought this was the silliest thing we ever heard, and we simply refused to
Jobs left, and Hertzfeld went back to his work. Later that afternoon he looked up to see Jobs peering over the wall of his cubicle. “I’ve got good news for you,” he said. “You’re working on the Mac team now. Come with me.”
Hertzfeld replied that he needed a couple more days to finish the Apple II product he was in the middle of. “What’s more important than working on the Macintosh?” Jobs demanded. Hertzfeld explained that he needed to get his Apple II DOS program in good enough shape to hand it over to someone.
“You’re just wasting your time with that!” Jobs replied. “Who cares about the Apple II? The Apple II will be dead in a few years. The Macintosh is the future of
Apple, and you’re going to start on it now!” With that, Jobs yanked out the power cord to Hertzfeld’s Apple II, causing the code he was working on to
vanish. “Come with me,” Jobs said. “I’m going to take you to your new desk.” Jobs drove Hertzfeld, computer and all, in his silver Mercedes to the Macintosh offices.
“Here’s your new desk,” he said, plopping him in a space next to Burrell Smith. “Welcome to the Mac team!” The desk had been
Raskin’s. In fact Raskin had left so hastily that some of the drawers were still filled with his flotsam and jetsam, including model airplanes.
Jobs’s primary test for recruiting people in the spring of 1981 to be part of his merry band of pirates was making sure they had a passion for the product. He would sometimes bring candidates into a room where a prototype of the Mac
was covered by a cloth, dramatically unveil it, and watch. “If their eyes lit up, if they went right for the mouse and started pointing and clicking,
He repeatedly emphasized that Apple’s products would be clean and simple. “We will make them bright and pure and honest about being high-tech, rather than a heavy industrial look of black, black, black, black, like Sony,” he
preached. “So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it
simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.”
Jobs felt that design simplicity should be linked to making products easy to use. Those goals do not always go together. Sometimes a design can be so sleek and simple that a user finds it intimidating or unfriendly to navigate.
“The main thing in our design is that we have to make things intuitively obvious,” Jobs told the crowd of design mavens. For example, he extolled the desktop metaphor he was creating for the Macintosh. “People know how to
deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most important. People know how to
switch priority. Part of the reason we model our computers on metaphors like the desktop is that we can leverage this experience people already have.”
Speaking at the same time as Jobs that Wednesday afternoon, but in a smaller seminar room, was Maya Lin, twenty-three, who had been catapulted into fame the previous November when her Vietnam Veterans Memorial was
dedicated in Washington, D.C. They struck up a close friendship, and Jobs invited her to visit Apple. “I came to work with Steve for a week,” Lin
recalled. “I asked him, ‘Why do computers look like clunky TV sets? Why don’t you make something thin? Why not a flat laptop?’”
I watched people at Apple who made a lot of money and
felt they had to live differently. Some of them bought
a Rolls-Royce and various houses, each with a house
manager and then someone to manage the house
managers. Their wives got plastic surgery and
turned into these bizarre people. This was not how
I wanted to live. It’s crazy. I made a promise
to myself that I’m not going to let this money ruin my life.
for a while. His confidence improved and his feelings of inadequacy were reduced.”
Jobs came to believe that he could impart that feeling of confidence
to others and thus push them to do things they hadn’t thought possible.
Holmes had broken up with Kottke and joined a religious cult in San
Francisco that expected her to sever ties with all past friends. But Jobs
rejected that injunction. He arrived at the cult house in his Ford Ranchero
one day and announced that he was driving up to Friedland’s apple farm
and she was to come. Even more brazenly, he said she would have to drive
part of the way, even though she didn’t know how to use the stick shift.
“Once we got on the open road, he made me get behind the wheel, and he
shifted the car until we got up to 55 miles per hour,” she recalled.
“Then he puts on a tape of Dylan’s Blood on the Tracks, lays his head
in my lap, and goes to sleep. He had the attitude that he could do anything,
and therefore so can you. He put his life in my hands. So that made me
do something I didn’t think I could do.”
It was the brighter side of what would become known as his reality
distortion field. “If you trust him, you can do things,” Holmes said.
“If he’s decided that something should happen,
then he’s just going to make it happen.”
One day in early 1975 Al Alcorn was sitting in his office at Atari when Ron Wayne burst in.
Is it possible that memories are muddled and that
Jobs did not, in fact, shortchange Wozniak?
“There’s a chance that my memory is all wrong
and messed up,” Wozniak told me, but after
a pause he reconsidered. “But no. I remember
the details of this one, the $350 check.”
He confirmed his memory with Nolan
Bushnell and Al Alcorn. “I remember
talking about the bonus money to Woz,
and he was upset,” Bushnell said. “I said yes,
there was a bonus for each chip they saved,
and he just shook his head and
then clucked his tongue.”
In addition to their interest in computers,
they shared a passion for music.
“It was an incredible time for music,”
Jobs recalled. “It was like living at a time when
Beethoven and Mozart were alive. Really. People
will look back on it that way. And Woz and I were
deeply into it.” In particular, Wozniak turned Jobs
on to the glories of Bob Dylan.
“We tracked down this guy in Santa Cruz who put
out this newsletter on Dylan,” Jobs said. “Dylan
taped all of his concerts, and some of the people
around him were not scrupulous, because soon
there were tapes all around. Bootlegs of everything.
And this guy had them all.”
Hunting down Dylan tapes soon became a joint
venture. “The two of us would go tramping through
San Jose and Berkeley and ask about Dylan bootlegs
and collect them,” said Wozniak. “We’d buy brochures
of Dylan lyrics and stay up late interpreting them.
Dylan’s words struck chords of creative thinking.”
Added Jobs, “I had more than a hundred hours,
including every concert on the ’65 and ’66 tour,”
the one where Dylan went electric. Both of them
bought high-end TEAC reel-to-reel tape decks.
“I would use mine at a low speed to record many
concerts on one tape,” said Wozniak.
Jobs matched his obsession:
“Instead of big speakers I bought a pair
of awesome headphones and would just
lie in my bed and listen to that stuff for hours.”
Jobs had formed a club at Homestead High to
put on music-and-light shows and also play
pranks. (They once glued a gold-painted toilet
seat onto a flower planter.) It was called the
Buck Fry Club, a play on the name of the principal.
Even though they had already graduated, Wozniak
and his friend Allen Baum joined forces with Jobs,
at the end of his junior year, to produce a farewell
gesture for the departing seniors. Showing off the
Homestead campus four decades later, Jobs paused
at the scene of the escapade and pointed. “See that
balcony? That’s where we did the banner prank that
sealed our friendship.” On a big bedsheet Baum had
tie-dyed with the school’s green and white colors,
they painted a huge hand flipping the middle-finger
salute. Baum’s nice Jewish mother helped them draw
it and showed them how to do the shading and
shadows to make it look more real.
“I know what that is,” she snickered. They devised a
system of ropes and pulleys so that it could be
dramatically lowered as the graduating class
marched past the balcony, and they signed it
“SWAB JOB,” the initials of Wozniak and Baum
combined with part of Jobs’
“If you hold a mere magistrate in such honor, then I simply withdraw,” said Yuan Shu.
“Is a word enough to defeat a grand enterprise？” said Cao Cao.
then he told Gongsun Zan to lead the three brothers back to their own camp, and the other chiefs then dispersed. That night Cao Cao secretly sent presents of meat and wine to soothe the three after this adventure.
When Hua Xiong’s troops straggled back and told the story of defeat and death, Li Ru was GREatly distressed. He wrote urgent letters to his master who called in his trusted advisers to a council.
Li Ru summed up the situation, saying, “We have lost our best leader, and the rebel power has thereby become very GREat. Yuan Shao is at the head of this confederacy, and his uncle, Yuan Wei, is holder of the office of Imperial Guardianship. If those in the capital combine with those in the country, we may suffer. Therefore we must remove them. So I request you, Sir Prime Minister, to place yourself at the head of your army and break this confederation.”
Dong Zhuo aGREed and at once ordered his two generals, Li Jue and Guo Si, to take five hundred troops and surround the residence of Imperial Guardian Yuan Wei, slay every soul regardless of age, and hang the head of Yuan Wei outside the gate as trophy. And Dong Zhuo commanded two hundred thousand troops to advance in two armies. The first fifty thousand were under Li Jue and Guo Si, and they were to hold River Si Pass. They should not necessarily fight. The other one hundred fifty thousand under Dong Zhuo himself went to Tiger Trap Pass. His counselors and commanders——Li Ru, Lu Bu, Fan Chou, Zhang Ji, and others——marched with the main army.
Tiger Trap Pass is fifteen miles from Capital Luoyang. As soon as they arrived, Dong Zhuo bade Lu Bu take thirty thousand soldiers and make a strong stockade on the outside of the Pass. The main body with Dong Zhuo would occupy the Pass.
News of this movement reaching the confederate lords. Yuan Shao summoned a council.
Said Cao Cao, “the occupation of the Pass would cut our armies in two； therefore, we must oppose Dong Zhuo’s army on the way.”
So eight of the commanders——Wang Kuang, Qiao Mao, Bao Xin, Yuan Yi, Kong Rong, Zhang Yang, Tao Qian, and Gongsun Zan——were ordered to go in the direction of the Tiger Trap Pass to oppose their enemy. Cao Cao and his troops moved among them as reserve to render help where needed.
Of the eight, Wang Kuang, the Governor of Henei,
Such were some of various omens. Emperor Ling, GREatly moved by these signs of the displeasure of Heaven, issued an edict asking
his ministers for an explanation of the calamities and marvels.
Court Counselor Cai Yong replied bluntly： “Falling rainbows and changes of fowls’ sexes are brought about by the interference of empresses and eunuchs in state affairs.”
the Emperor read this memorial with deep sighs, and Chief Eunuch Cao Jie, from his place behind the throne, anxiously noted these signs of grief. An opportunity offering,
Cao Jie informed his fellows, and a charge was trumped up against Cai Yong, who was driven from the court and forced to retire to his country house.
With this victory the eunuchs GREw bolder. Ten of them, rivals in wickedness and associates in evil deeds, formed a powerful party
known as the Ten Regular Attendants——Zhang Rang, Zhao Zhong, Cheng Kuang, Duan Gui, Feng Xu, Guo Sheng, Hou Lan, Jian Shuo, Cao Jie, and Xia Yun.
One of them, Zhang Rang, won such influence that he became the Emperor’s most honored and trusted adviser.
The Emperor even called him “Foster Father”. So the corrupt state administration went quickly from bad to worse, till the country was ripe for rebellion and buzzed with brigandage.
At this time in the county of Julu was a certain Zhang family, of whom three brothers bore the name of Zhang Jue, Zhang Ba, and Zhang Lian, respectively.
“This book,” said the old gentleman, “is the Essential Arts of Peace. With the aid of these volumes, you can convert the world and rescue
With a humble obeisance, Zhang Jue took the book and asked the name of his benefactor.
“I am Saint Hermit of the Southern Land,” was the reply, as the old gentleman disappeared in thin air.
This cloud, that has drifted all day through the sky,
May, like a wanderer, never come back….
Three nights now I have dreamed of you —
As tender, intimate and real as though I were awake.
And then, abruptly rising to go,
You told me the perils of adventure
By river and lake-the storms, the wrecks,
The fears that are borne on a little boat;
And, here in my doorway, you rubbed your white head
As if there were something puzzling you.
…Our capital teems with officious people,
While you are alone and helpless and poor.
Who says that the heavenly net never fails?
It has brought you ill fortune, old as you are.
…A thousand years’ fame, ten thousand years’ fame-
What good, when you are dead and gone.
I dismount from my horse and I offer you wine,
And I ask you where you are going and why.
And you answer: “I am discontent
And would rest at the foot of the southern mountain.
So give me leave and ask me no questions.
White clouds pass there without end.”
TO QIWU QIAN BOUND HOME
AFTER FAILING IN AN EXAMINATION
In a happy reign there should be no hermits;
The wise and able should consult together….
So you, a man of the eastern mountains,
your life of picking herbs
And came all the way to the Gate of Gold —
But you found your devotion unavailing.
…To spend the Day of No Fire on one of the southern rivers,
You have mended your spring clothes here in these northern cities.
I pour you the farewell wine as you set out from the capital —
Soon I shall be left behind here by my bosomfriend.
In your sail-boat of sweet cinnamon-wood
You will float again toward your own thatch door,
A GREEN STREAM
I have sailed the River of Yellow Flowers,
Borne by the channel of a green stream,
Rounding ten thousand turns through the mountains
On a journey of less than thirty miles….
Rapids hum over heaped rocks;
But where light grows dim in the thick pines,
The surface of an inlet sways with nut-horns
And weeds are lush along the banks.
…Down in my heart I have always been as pure
As this limpid water is….
Oh, to remain on a broad flat rock
And to cast a fishing-line forever!
A FARM-HOUSE ON THE WEI RIVER
In the slant of the sun on the country-side,
Cattle and sheep trail home along the lane;
And a rugged old man in a thatch door
Leans on a staff and thinks of his son, the herdboy.
There are whirring pheasants? full wheat-ears,
Silk-worms asleep, pared mulberry-leaves.
And the farmers, returning with hoes on their shoulders,
Hail one another familiarly.
…No wonder I long for the simple life
And am sighing the old song, Oh, to go Back Again!
AT THE MOUNTAIN-LODGE OF THE BUDDHIST PRIEST YE
WAITING IN VAIN FOR MY FRIEND DING
Now that the sun has set beyond the western range,
Valley after valley is shadowy and dim….
And now through pine-trees come the moon and the chill of evening,
And my ears feel pure with the sound of wind and water
Nearly all the woodsmen have reached home,
Birds have settled on their perches in the quiet mist….
And still — because you promised — I am waiting for you, waiting,
Playing lute under a wayside vine.
Lying on a high seat in the south study,
We have lifted the curtain-and we see the rising moon
Brighten with pure light the water and the grove
And flow like a wave on our window and our door.
It will move through the cycle, full moon and then crescent again,
Calmly, beyond our wisdom, altering new to old.
…Our chosen one, our friend, is now by a limpid river —
Singing, perhaps, a plaintive eastern song.
He is far, far away from us, three hundred miles away.
And yet a breath of orchids comes along the wind.